Why We Joined Bon Appétit

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Bon Appétit

Bon Appétit

7 օր առաջ

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

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Bon Appétit
Bon Appétit 6 օր առաջ
Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn
Iggy Peralta
Iggy Peralta 3 ժամ առաջ
No, You’re obviously not.
Phil Harris
Phil Harris 9 ժամ առաջ
then explain what ahappend this is one of the worst if seen on yt/ bá
univcrse
univcrse 17 ժամ առաջ
thats just sad
Chilli Insanity
Chilli Insanity 17 ժամ առաջ
HAHAHAHAHAHA nah nah this is the lamest of things I have seen in my life. you SHOULD go quietly into this good night!
rodya255
rodya255 21 ժամ առաջ
I can't wait to see which of the old staff stayed under the guise of "I'm making it better", and with no clear ownership of what happened by ba, they're just going to look like the chefs that were ok with the racism. Can't wait to watch the trash coming. Hope the chefs that stayed see the like/dislike ratio and the comments section and are afraid for when their video comes out.
Japanese Eraser
Japanese Eraser Ժամ առաջ
Chillax stop calling me rascist I have a black iPhone made in China
el dummy
el dummy Ժամ առաջ
crickets
Shaiful Asmar
Shaiful Asmar Ժամ առաջ
Yikes!
Brenda
Brenda 2 ժամ առաջ
oof those dislikes
Elan Compton
Elan Compton 2 ժամ առաջ
At least we still have brad
Denaya Faith
Denaya Faith 2 ժամ առաջ
This is complete trash . You think because you show a couple POC that it’s ok? Why did it take y’all getting exposed for this to happen 🤔😌
RFW
RFW 2 ժամ առաջ
Conde Nast....this is not how you atone for mistakes.....you think just going overboard with an even more diverse cast is how you get us to like you again? transparency is all we want in these days
Antonio Girifalco
Antonio Girifalco 3 ժամ առաջ
Why did you delete my comment? Not fitting with the agenda?
Alle Rhie
Alle Rhie 3 ժամ առաջ
no judgement to this people but management really said 'i have poc friends!!'
Youri Post
Youri Post 3 ժամ առաջ
More vegan stuff?
Rachel Hall
Rachel Hall 4 ժամ առաջ
I wish you (BA) would have addressed the issues that plagued you (BA) in the past. You (BA) can do better. As others have said, it's not that there wasn't diversity, it's that they were treated differently, we want to know what you've done to make it better and equal.
J.r0d
J.r0d 4 ժամ առաջ
This is a bruh moment
icygus
icygus 5 ժամ առաջ
Oof I didn't realize I forgot to unsubscribe. Thanks youtube algorithm for recommending this video and reminding me to do it! :D
Jadon King
Jadon King 5 ժամ առաջ
Phil Swift and his infamous Flex Tape would be daunted by this amount damage.
Patrisha Kim
Patrisha Kim 5 ժամ առաջ
Marcus Samuelsson worked for Tasty before.
Backmon
Backmon 5 ժամ առաջ
This the new color in the book huh?
Roasted Cauliflower
Roasted Cauliflower 5 ժամ առաջ
These aren't the hosts we're looking for. You can go about your business. Move along. Move along.
Glen Bateman
Glen Bateman 5 ժամ առաջ
Lol. Awesome.
John Marquardt
John Marquardt 5 ժամ առաջ
Stop pandering to blacks.
Riski Rills
Riski Rills 5 ժամ առաջ
This is somehow covering all the guilt that they have. Haha, look so stupid, should've just delete this channel and make a new one.
Eli Buledi
Eli Buledi 5 ժամ առաջ
three people smiling like in a "get out " prequel ...
Mishka Naiker
Mishka Naiker 5 ժամ առաջ
As a woman of color, I’d like to ask the individuals in this video: how does it feel to directly contribute to the problem? To be the token people of color to bail this brand out? To sell out the creators who left who deserved more respect? How big does a check have to be to be big enough to be a part of THIS?
Dustin H.
Dustin H. 6 ժամ առաջ
Jesus Christ, this was definitely the idea of a white person.
Anna Dokish
Anna Dokish 6 ժամ առաջ
All hatred for the BA aside, I feel really sorry that these guys' first appearance happened to be at the same time we all experience disgust with the BA's actions. I don't think that anyone deserves to 'absorb' negative energy caused by someone else's actions. I wish these people had a better start of their public careers...
Dustin H.
Dustin H. 6 ժամ առաջ
They've all had public careers for years.
john asshat
john asshat 6 ժամ առաջ
Oh man....I started dying laughing when I saw the thumbnail. I just hope they treat these three and any other poc left significantly better and equal the their Caucasian staff.
Noah
Noah 6 ժամ առաջ
Can someone fill me in on what's going on? Totally missed this
Karen Strong
Karen Strong 5 ժամ առաջ
Nothing happened, why do you ask?
Dustin H.
Dustin H. 6 ժամ առաջ
You do realize it would be extremely easy to look it up, yes?
kanchana reynolds
kanchana reynolds 6 ժամ առաջ
Bon Appetit for the win for stupidity of the year: YOU’VE COMPLETELY FAILED TO UNDERSTAND EVERYTHING THAT HAS GONE ON! MY GOD
Elsa Fischer
Elsa Fischer 7 ժամ առաջ
Are you going to have Carla? And the guy that is a latino
Brohan
Brohan 7 ժամ առաջ
Completely missed the ball on this one
ZillmoPig
ZillmoPig 7 ժամ առաջ
BA really just pulled a "I have POC friends."
Ian
Ian 7 ժամ առաջ
There is no war in Ba Sing Se
sammy
sammy 7 ժամ առաջ
BOOOOOOOOO
Carl P
Carl P 8 ժամ առաջ
Get woke, go broke.
racegod09
racegod09 8 ժամ առաջ
Let’s have candid, real, raw conversation... but let’s get a camera crew to capture us on zoom.
popomalakas
popomalakas 8 ժամ առաջ
The damage has been done BA. It's gonna take a lot to bring back the trust of your viewers
tytytytyty
tytytytyty 8 ժամ առաջ
You guys really need to calm down. Change doesn't happen overnight, and BA more than any other "big" food media (Americas Test Kitchen, NYT, Food Network, Food and Wine) has made the first steps toward meaningful change. Y'all are the worst reflections of cancel culture, and if you keep at it, change will never come. We'll just remain stagnant because you will cancel any moving thing that doesn't progress enough for you.
Dustin H.
Dustin H. 6 ժամ առաջ
You do realize we can want these people to succeed while still thinking it's dumb that CN and BA thought it was great optics to stage this conversation, yes? They simply could have started up again and let them simply represent their backgrounds without being all, "LOOK YOU GUYS WE HAVE SOME BROWNS!"
Fatima
Fatima 8 ժամ առաջ
??????????
Spencer Poe
Spencer Poe 8 ժամ առաջ
Virtue signalling at its finest. Bon appetit changed nothing.
Nefeli Sotiropoulou
Nefeli Sotiropoulou 8 ժամ առաջ
Why couldn't you keep the people you already had as employees and give them the positions and money they deserve? This just goes to PROVE that you view black and brown people as expendable and is a premium example of your racism.
Juan Albano
Juan Albano 8 ժամ առաջ
LOL BOO
Sathe
Sathe 8 ժամ առաջ
We missed you guys a lot BUT NOT SOLD OVER THAT APOLOGIES... WHAT HAPPENED WAS VERY UNPROFESSIONAL!
FuzzyTurtle9000
FuzzyTurtle9000 8 ժամ առաջ
As scripted as this is, I missed Brad so im happy Even if this is kind of cringey, I have hopes for some of the behind the scenes things being fixed or close to fixed
Akash Dey
Akash Dey 9 ժամ առաջ
I see what they did there
Donna Guerrero
Donna Guerrero 9 ժամ առաջ
Bon Appetit ❤️❤️
Phil Harris
Phil Harris 9 ժամ առաջ
what a shame
Sunshine
Sunshine 9 ժամ առաջ
Not digging the video but chef Marcus can bring some flair and heat. Excited to see more😁
ben balls
ben balls 9 ժամ առաջ
Vote TRUMP, you won't get this racism!
Dustin H.
Dustin H. 6 ժամ առաջ
lol you're trying too hard
Cody
Cody 9 ժամ առաջ
Congrats to Dawn, Sonia, and Marcus. I wish you success. To all the woke performance artists in the comments: your phony outrage needs a more useful outlet than the comments and the dislike button. It'll be business as usual at Conde Nast; the people with the most to lose are Dawn, Sonia, and Marcus.
Dustin H.
Dustin H. 6 ժամ առաջ
All three are successful professionals. They'll lose nothing if BA tanks.
littleredguitars2
littleredguitars2 9 ժամ առաջ
Oh screw off BA
Vtmb2 coming 2020
Vtmb2 coming 2020 9 ժամ առաջ
I don’t think you guys did anything bad, people just want to be offended by everything, you had a diverse cast, some were more popular than others, how is that their fault? Those who bring in more views=money deserve more pay, that’s the truth. Anything other than that is communism...
Renee McKay
Renee McKay 9 ժամ առաջ
This is so cringe
christineambrose
christineambrose 9 ժամ առաջ
Simply put, all you had to do was keep the existing staff and then reassess how you treat/pay everyone, so that poc were treated/paid fairly, just as everyone else. Same goes for your future hires as well. How was that so hard to do?!
Abeeha Ather
Abeeha Ather 9 ժամ առաջ
Noooooooooo, BA was never and should never be so scripted
Miguel Victor
Miguel Victor 9 ժամ առաջ
I really just stayed to see how you guys would handle things... But this is not it sweetie, bye bye I'm unsubscribing
Briana K
Briana K 10 ժամ առաջ
Unsubbed finally! You had the chance to rectify.... this is embarrassing
Syed Hassaan Mujtaba Bokhari
Syed Hassaan Mujtaba Bokhari 10 ժամ առաջ
You can label who replaced whi
Chill man, chill!
Chill man, chill! 10 ժամ առաջ
I'll save y'all the 7 minutes. Its a check
Marley Kotylak
Marley Kotylak 10 ժամ առաջ
tokenism at its finest.
patricks camera
patricks camera 10 ժամ առաջ
Yeah this is not good but at the same time what should they have done all the poc people that were here before have left ? So its not like they can just call them back and say we’ll pay you better now ? They stood there ground and left. I totally dont like this “ performative we love poc idea” but genuinely what should they have done ? It’s too late most of the poc that was there left
Araceli Hernandez
Araceli Hernandez 10 ժամ առաջ
Who else is 1000% they're not making as much as their white counterparts?
Patrick Fabermann
Patrick Fabermann 10 ժամ առաջ
Why are people hating? its a step in the right direction.
Tee
Tee 10 ժամ առաջ
These guys are here because BA have to fulfil the POC quota.
Ollie Yao
Ollie Yao 10 ժամ առաջ
Thanks for this absolute garbage
Key
Key 10 ժամ առաջ
Wow... I’m glad they’re here but... this is not the right way to handle the situation
이수
이수 10 ժամ առաջ
Okkkkkk still no asians lol
Georgia Bowers
Georgia Bowers 10 ժամ առաջ
ok but are you paying everyone the same yet orrrrr?
Ämetchen
Ämetchen 10 ժամ առաջ
What a wonderful amazing video, blood rushed into my heart with joy once I hit the unsubscribe button.
Fabled Kiper
Fabled Kiper 10 ժամ առաջ
This is cringe
Spleen !!!
Spleen !!! 10 ժամ առաջ
This is garbage
Leo 8
Leo 8 11 ժամ առաջ
Oh we hired black people
Nizzikef
Nizzikef 11 ժամ առաջ
It's a shame that you ruined some really good cast content due to your lack of decency and now are trying to shove this new content in their faces. Sadly, you have failed.
laartje24
laartje24 11 ժամ առաջ
Whoawoawoa Europeans getting called out for not being diverse in culture and only having very limited European culture only food options? Have you even ever been to Europe? Because that was uncalled for.
Kassie Edwards
Kassie Edwards 11 ժամ առաջ
Also: Those edges. Hunnie...Castor oil.
Kassie Edwards
Kassie Edwards 11 ժամ առաջ
cringey af
Conlan Hinkel
Conlan Hinkel 12 ժամ առաջ
Gross lmao
Kai Xin Soh
Kai Xin Soh 12 ժամ առաջ
Don't get me wrong, I think better representation is definitely a step in the right direction. But... I feel as though I'm watching a remake of a TV show, where half the cast dropped out and were replaced by new people. This completely missed the point.
Press John-Bow
Press John-Bow 13 ժամ առաջ
Yikes this is embarrassing!!!
Shannique Atkinson
Shannique Atkinson 13 ժամ առաջ
I’ve unsubscribed and I’ve been watching this channel for more than 3 years. Truly disappointing
Carl Barrett
Carl Barrett 13 ժամ առաջ
Wait..... Did CN really think that could throw some BIPOC people up there an REPLACE THE PEOPLE WE LOVED will make fans come. How about treating the creators we liked properly?
Emma Smith
Emma Smith 13 ժամ առաջ
Booooo
Jeff Topp
Jeff Topp 14 ժամ առաջ
Go watch Sohla's show.
Aadarsh Satane
Aadarsh Satane 14 ժամ առաջ
Sonya looks so much like Priya I was confused for a second
Greg Park
Greg Park 15 ժամ առաջ
BA: there's plenty of minorities we can exploit
Paul Taylor
Paul Taylor 15 ժամ առաջ
This is so politically correct it's sore...
Willaby Zarkute
Willaby Zarkute 15 ժամ առաջ
Obviously not great... but that fact that they were given positions of power and the ability to express themselves (hopefully that's what they mean by being "leaders" here) is a big plus. Whether or not the company deserves a second chance is one thing, but the new faces are surely seeing something here that wasn't there before.
Ella Vella
Ella Vella 15 ժամ առաջ
REALLY?!
Shiv Dewan
Shiv Dewan 15 ժամ առաջ
the team you had already was empathetic, respectful, open to being challenged, and much much more. no doubt that the new team is similarly equipped, but the issue we have is that the management does not have these traits, and by trying to patch this up youve only proven me right.
~freakinlovefive~
~freakinlovefive~ 15 ժամ առաջ
This was not the move AT ALL. Everyone looks like the dumb token, and we can tell it’s fake AF. All you had to do was PAY THE BIPOC PEOPLE ALREADY THERE FAIRLY.
Glaciate
Glaciate 15 ժամ առաջ
Are you paying everyone fairly and equitably this time
Nate Ekard
Nate Ekard 16 ժամ առաջ
As ridiculous and pandering as this absolute load of trash is if they get paid and treated properly then good for them. I know the issues go deeper than that and this is short sited to say the least but the change will show in how these people are treated.
Francesca Busuttil
Francesca Busuttil 16 ժամ առաջ
This sound really froced. We just want brad where is he
univcrse
univcrse 17 ժամ առաջ
yall flopping
One third of a brain
One third of a brain 17 ժամ առաջ
See? We have POC friends! We dont pay them, but we have them! We are the ~new~ Bon Appetit!!
Michael Boso
Michael Boso 17 ժամ առաջ
I agree with the balance of my fellow commenters. No disrespect for the new crew. None of this is their fault. But CN, botched called with a blanket disclaimer. And I have no love for the sequence of events that led to this self-implosion. Airing grievances at this level on social media hurt everyone and helped no one. Behold the result. Who wins? Watching this video was painful. And a good thing is gone. With no discernable consequences. Anyway, I've graduated to Kenji. Best to all.
Alessandra leon
Alessandra leon 19 ժամ առաջ
unsubscribed
danial lagrowsy
danial lagrowsy 19 ժամ առաջ
They did it guys, they ended racism
Tooploop
Tooploop 20 ժամ առաջ
overly scripted, only using ethnically diverse people to virtue signal, how insipid
prauwn Sauce
prauwn Sauce 20 ժամ առաջ
It’s awful what you have put your employees through all to save some money.
Irvin Garcia
Irvin Garcia 20 ժամ առաջ
Wasn’t sure, but after watching them try to sweep the dust under the rug and completely ignore underlying issues about what happened, was more than enough for me to unsubscribe. R.I.P. BA
Big Mike
Big Mike 21 ժամ առաջ
Wow this sucks
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